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Heinz Releases a Ketchup Packet Roller

On the one hand, it reduces product waste. On the other hand….

By Rain Noe - September 20, 2021

in Packaging

As dumb as it sounds, that toothpaste tube roller thingy above is an object I use regularly and value. It's not the first thing I'll grab if the house is burning down, but it does its job well, should last forever and prevents wasted product.

I'm a little more doubtful of whether this Heinz-branded ketchup packet roller justifies having an assembly line set up:

If it works anything like the tube roller, I'm sure it does its job well; but isn't the flaw in the design and philosophy, as it were, of those packets?

That being said, as a drive-thru user I do have to admit I've got a glove compartment filled with ketchup packets--in both of the family vehicles. With Heinz's contraption I could probably fill a full-size bottle or two no problem, meaning the $5.70 item would pay for itself quickly. I'm just struggling with the fact that there's all this stuff required just to get ketchup onto food without creating massive amounts of waste.

o

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Charles S

2 years ago

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A sauce bottle for when you don't have a sauce bottle

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Juan Cano

2 years ago

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What's the upper slit for? Just so they could make it into the shape of a bottle?

Pure silliness.

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- Juan Cano
  
  Juan Cano
  
  2 years ago
  
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  Thanks; somehow that made it sillier.
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- Sean Thackston
  
  Juan Cano
  
  2 years ago
  
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  I read elsewhere that's how you open the packet. It's got a blade inside to cut the corner.
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