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Volvo Changes Logo, Finally Joins the Flat Movement
I gotta say, relating the car logos, the new KIA logo is so much more modern and forward looking than these. Just started seeing the cars sporting the new logo and it looks like some hyper-modern alien writing. Much better than any of the above.
I love the idea of moving towards minimalism as it translates well (usually) when it comes to marketing and then implementing in a product line BUT I do think it is a bit too simple. I am not sure that using black as the primary color works in its' favor either. Maybe they should have stuck with the light grey that has been used in prior designs. This is coming from a Volvo owner as well. Good idea, not so good execution.
Yawn-o - I mean it looks fine but not everything has to be the same.