One thing at this years 100% Design in London that is difficult to capture by camera but still worth mentioning is the "The Good Design Manifesto", created by Richard Shed. It is a collection of 100 brief responses from industry experts to the question "What is good design?". Here you can find a little video with interview snippets by Sam Hecht, Jamie Hayon, Libby Sellers, Thorsten van Elten and many more and here are some of the responses which are written on various walls of the 100% Design venue:
...makes ordinary people's life more meaningful. (Lavrans Lovrie, Livework)
...brings the intelligence of nature together with man's production capabilities. (Jonathan Prestwich)
...is finding new places where what we can dream meets what we can make happen. (John Miller and Anna Hart, Mark)
...is considerate and harmonious. (Paul Velentine, Smallpond)
...is sooo boring. We need GREAT design: Vision. Humanity. Sex. Death. Art. Love. (Richard Eisermann)
...is serious fun. (Nina Tolstrup)
...is no longer about 20th century debates around form or function. Good design will ensure we got a future on this planet.
Brit Leissler lives and acts between London and Berlin. After receiving a Master degree in product design from the Royal College of Art in London she started her own Shoot the Stylist! design studio. She also works as a design educator for various institutions and founded Punch'n'Cuddle Ltd., producing and distributing her own products.
When taking a break from the design world she writes, sings and composes quirky electronic pop or travels the planet. Brit loves all forms of eccentricity, joins up the dots and aims to get into interesting conversations with all kinds of weird and wonderful people. As a hardcore digital camera gunslinger she shoots everything that moves and grooves. She doesn't eat animals, is hot for cheese, loves the Kensington Squirrels, robotic dance moves and life enhancing ideas.