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Product Design Student Work: Simple but Effective Design Changes to an Electric Kettle
The student doesn't offer a single fact or statistic that shows this product is an improvement over current kettles. Just a handful of renderings....
It never occurs to the Brits - who all profess to care about clean energy, and who all use electric kettles - that heating water in a plain old kettle on a gas stove uses far, far less "dirty" energy, and is a tiny fraction of the cost. Electricity is a far less efficient, and a far more wasteful use of resources than burning natural gas. That plus the incidental heat brought into the kitchen would help those Brits warm their homes a little during the colder months.
Environmental decisions are complicated!
Seems like this group could use a hug. I like being able to mark how much water my mug uses so I don't constantly throw away what I don't use.
I simply fill the mug first, then pour that into the kettle. I love a design that encourages customization as much as the next guy, but a floater and a marker? just make the damn lines bigger. I too fail to see how this reduces environmental impact. More plastic, another part to mold, and now some ink to wash down the drain.
how is this product more "eco friendly" than a simple electric kettle? Adding a floating ring and writing on it with a sharpie does nothing to improve the environmental impact.... Also as you invert the vessel to pour out the water what holds the floating ring in place? Or does it just flip over and bang around inside the kettle?