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Bruk: A Better, More Recyclable Design for Carton-Based Beverage Containers
In Australia, we call them goon bags. And they exist for the cheap wine market ($15 buys you about 4 litres). People often use them as inflatable pillows after a hard night on the p-ss.
Bagged milk has always made some people uncomfortable, preventing wider adoption, I suppose. This partially addresses that issue at the expense of more packaging than the existing system of just putting the bag in a reusable container.