This is hilarious. Invented by an engineer while on vacation, The Shadey is a sun-blocking fan that attaches to your smartphone.
"The Shadey is THE exciting new, must-have product for anyone who uses a mobile device while relaxing in the sun. Whether it be for beside a pool, on a cruise ship, lying on the beach, or even relaxing at home in your garden, the Shadey is destined to become every mobile device using, sun-lovers new best friend!"
I think three of them are texting each other about the fourth, who has no idea.