The world's love affair with the mobile phone shows no sign of abating, with the head of the UN's agency for information and communication technologies predicting that there will be 4 billion mobile phone users - or more than half of the planet's estimated 6.7 billion inhabitants - by the end of this year.
Hamadoun Touré, secretary general of the International Telecom Union, said growth has been driven by consumer take-up in developing markets such as China, India and Latin America.
Mark Vanderbeeken is a senior partner at Experientia, an international experience design consultancy, based in Turin, Italy. He is also the author of the successful experience design blog Putting People First. Mark is a specialist in visioning, identity development and strategic communications and worked in Italy, Denmark, the USA and Belgium. He was communications manager of Interaction Design Institute Ivrea, European communications coordinator for the World Wide Fund for Nature (or WWF), marketing director of Gwathmey Siegel & Associates Architects (USA) and chief press officer of Antwerp 93, Cultural Capital of Europe (Belgium).