The real difficulty in design is the designer!
(I remember Charles Eames saying that in a lecture.)
What follows may seem elementary. It is - but it is more difficult than it looks. To carry it out requires some modesty and a willingness to learn, to change, and to share your thinking with others. Though the text is addressed to an individual most of the methods are intended for collaboration.
1. designing your design process
2. what to do first?
3. what if I can't think of a solution?
4. what if I have too many ideas?
5. what if my ideas seem good but do not fit 'the problem'?
6. what if my perception of the problem changes?
7. what if I get into a muddle?
8. how can a first attempt be improved?
Niti Bhan focuses on offering strategic insight for growth opportunities and revenue generation in the rapidly evolving interstitial space between design and business. Her 15 years of experience include employers such McCann Erickson Worldwide, Hewlett Packard India, The Second City and most recently, the Institute of Design. She is an engineer and an MBA whose most significant achievement in the field of design has been dropping out of two graduate design programs on two continents in two centuries - the National Institute of Design, Ahmedabad and the Institute of Design, Chicago. Her areas of interest are business intelligence and trends, business strategy as well as creating a compelling user case for design as force for increasing value.