Good news, folks. Glad Products has figured out a way to combine our society's most favorite things: Generating garbage, and fashion.
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Glad's ForceFlexPlus Cherry Blossom Bag—"the most extra trash bag ever"--uses pink plastic for style, and adds chemicals that smell like cherry blossoms to make, you know, collecting single-use party goods and throwing them out fun. Or pleasant, or stylish, whatever, just forget about the garbage-generating thing.
Reading the advertising industry analysis of the spot is fascinating:
"For the Cherry Blossom trash bags, millennial women were the main target. [Agency] FCB decided to look beyond demographics and focused on behavior and attitude to see what influences this target audience the most. While the term 'extra' has been around for years, it found that being 'extra' and owning who you are, regardless of one's identity, is an important value among millennial women. So the agency found a way to align that notion with Glad trash bags."
Admittedly, I can't say it's any worse than some of the design briefs we've seen.
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