"How much service can you put in a burger?" - "What will be the future of banking?" - "How do airlines create customer loyalty?"
The 5th Design Management Forum will focus on service design and takes place at the Bergische Universität Wuppertal in Cologne on November 7-8, 2008.
This year's Creating Experience is all about successful business through consistent service design management and offers a stage to business experts who have taken a new and pioneering approach to developing and designing experience worlds and services.
Visitors will enjoy two days with lectures and interactive workshops by recognized speakers such as Katrin Flöther (Germanwings), Brian Gillespie (Molecular), David Griffiths (Aliagroup), Stefan Moritz (Isobar), Ira Holl (Q110 Deutsche Bank) and Udo Klinkhammer (McDonald''s Germany).
For more information and registrations visit www.design-management-forum.org
You can see more pictures from last year's event here.
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