At the Paris Motor Show last week, the Italian car manufacturer Fiat unveiled eco:Drive, an innovative, easy-to-use social software application that helps drivers improve how efficiently they drive. It analyses their driving style and helps them to use less fuel by reducing their CO2 emissions and to save money.
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Mark Vanderbeeken is a senior partner at Experientia, an international experience design consultancy, based in Turin, Italy. He is also the author of the successful experience design blog Putting People First. Mark is a specialist in visioning, identity development and strategic communications and worked in Italy, Denmark, the USA and Belgium. He was communications manager of Interaction Design Institute Ivrea, European communications coordinator for the World Wide Fund for Nature (or WWF), marketing director of Gwathmey Siegel & Associates Architects (USA) and chief press officer of Antwerp 93, Cultural Capital of Europe (Belgium).