Core77

>> >> new ups

By Eric Ludlum - March 31, 2003

in Object Culture

new ups logo
why not just do us a favor use deliverykat's logo instead?
"UPS today unveiled a new look that includes the first redesign in more than 40 years of the company's famous shield logo.

The most visible change to the UPS logo is the removal of the bow-tied parcel that appears atop the shield. Ironically, even though the small bow had become one of the most recognized features of the company's logo, packages with string have not been accepted by UPS for several decades because the string can get caught in high-speed sorting machinery.

The logo now being replaced was designed in 1961 by Paul Rand, a renowned brand designer who also was responsible for the logos of IBM, ABC, Westinghouse and Yale University, among others."
(thanks for the link Claudia)

o

Favorite This
Q

Comment

Share your thoughts

Join over 240,000 designers who stay up-to-date with the Core77 newsletter.
Subscribe
Test it out; it only takes a single click to unsubscribe

Directory Company Profiles

Core77
Industrial Design
Resources

K

{

Welcome

jSign In with Core77 Account

Email or Username
Password Forgot password?
Keep me signed in

Cancel

Don't have an account? Join Now

K

{

Welcome

Create a Core77 Account

jJoin Now with Email

Email Not Public
Username
Password
Confirm Password
Cancel

Already have an account? Sign In

By creating a Core77 account you confirm that you accept the Terms of Use

K

Reset Password

Please enter your email and we will send an email to reset your password.

>> >> new ups

Join over 240,000 designers who stay up-to-date with the Core77 newsletter.

Directory Company Profiles

Core77 Directory

K

Welcome

K

Welcome

K

Reset Password

Join over 240,000 designers who stay up-to-date with the Core77 newsletter.