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My name is Bruno Argento. I am the Italian Bruce Sterling!
Bruce Sterling was one of the keynote speakers at Multiverso, the Icograda Design Week conference that took place in Turin, Italy, during the last few days (see also this Core77 post).
But Bruce wasn't there.
Instead he sent his Italian twin brother Bruno Argento, interpreted by David Orban, who gave his entire speech in Italian to a flabbergasted but amused audience.
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Guides to Industrial Design
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