Arduino was the self-proclaimed 11th Century King of Italy. Arduino was also the name of a bar where students and staff of the now defunct Interaction Design Institute Ivrea (archival site) gathered on Friday nights.
It finally became the name that my former Ivrea colleague Massimo Banzi (in the center above) chose for the Italian firm that makes a highly acclaimed open-source electronics prototyping platform.
Bruce Sterling invited him earlier this year for a presentation at Torino's Share Festival, as an example of how the digital is integrated into the real.
Now Arduino is featured in Wired Magazine.