The fun of a physical toy is touching and manipulating it. However, robot manufacturer Robosen is betting that there's a market for people who want a Transformer, and want it to transform without having to touch the thing.
The company has apparently licensed the Optimus Prime design, and created this insane 3-foot-long, $750 toy that you manipulate via an app:
I suppose it's not terribly different from an RC car, where the "fun" lies in manipulating it without touching it. I just didn't expect to see it taken to these lengths. If the trend progresses, perhaps it won't be long until we see transforming drones.
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I would have hated that thing as a kid. I hated any toy that did something itself. the remote control part might have been fun, though.
This is just an extension of the automated Optimus Prime that was released last year. $799 just for the trailer!
The Optimus Prime was announced last year to great fanfare - its not a toy, its a collectable you can control via app, voice commands, etc.