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Restrap's On-Bike Storage for the Bikepacking Market
It's an interesting array of bags that all look significantly less practical than panniers (I see they do make one or two of those, at least). I have used a frame pack, it was like a sail in windy conditions and didn't hold much without bulging out and clipping my knees, I will stick with the rack and panniers.
It is not scalable to much expensive first world hand labor, they will have to outsource produccion to a china or somewhere similar to become sustainable. Either that or mechanize produccion, and I don’t see it viable with the breadth of their current offerings.
42 staff and only $1.3M in sales? Doesn't compute.