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Rolls-Royce has unveiled another bespoke Boat Tail, a hand-built car built for a specific client that apparently enjoys having car-based picnics. While the car itself is beautiful, cost $30 million to make, blah blah blah…
…what I found interesting is that they also released design sketches and renders…
…as well as actual build shots. What does $30 million get you, in terms of design? The price tag does warrant a full-scale clay model:
It looks like they then transfer those dimensions to a forming buck…
…on which they shape the aluminum panels:
Unfortunately we don't get to see any of the finishing or interior work, the image dump just jumps from there to the finished product.
"The result," says Alex Innes, RR's Head of Coachbuild Design, "far exceeds a means of conveyance to become, quite literally, a moving work of art."
I’m a lapsed industrial designer. I was born in NYC and figured I’d die there, but a few years ago I abandoned New York to live on a farm in the countryside with my wife. We have six dogs.
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Design Sketches and Build Shots of Rolls-Royce's Latest Boat Tail
You should do a feature on Chris Runge. Super baller hand formed motor cars at a much lower price tag (although still out of reach for most).
I'd picnic with it.
Although I think that the picnic story is a device to compensate for the lack of design or technology story, the execution is quite tasteful (for a $30 million car).