Author and quality of life consultant Jules Peck, has teamed up with Edelman UK CEO Robert Phillips on an independent project meant to produce some of the answers to the question: What will it take to restructure our economy into a system that promotes the well-being of individuals and the environment, while encouraging a voluntary decrease in superfluous consumption?
The result of their study is www.citizenrenaissance.com, a collaborative project that has led to a white paper and will eventually become a book.
Peck and Phillips posit that in order to make the economy work for both people and the planet, we must shift the focus from quantitative, growth-oriented measures like GDP and onto measures of qualitative development. They envision a new "Wellbeing Economy" and "Ecological Economy," which will measure and define economic progress in a way that accounts for environmental and social issues, and that can supplement GDP as a central measure of the state of nations.
Mark Vanderbeeken is a senior partner at Experientia, an international experience design consultancy, based in Turin, Italy. He is also the author of the successful experience design blog Putting People First. Mark is a specialist in visioning, identity development and strategic communications and worked in Italy, Denmark, the USA and Belgium. He was communications manager of Interaction Design Institute Ivrea, European communications coordinator for the World Wide Fund for Nature (or WWF), marketing director of Gwathmey Siegel & Associates Architects (USA) and chief press officer of Antwerp 93, Cultural Capital of Europe (Belgium).