Bloomberg reports that Apple is preparing to release a "flood of new products" in late 2022 and early 2023: New iPhones, Apple watches, Macs, iPads, AirPods Pro, HomePods and their first mixed-reality headset. Buried at the bottom of the article is a small mention: They've also fortified their design team by hiring industrial designer Peter Riering-Czekalla, who was formerly the Chief Design Officer of high-end air purifier brand Molekule.
Prior to his 6-year stint at Molekule, Riering-Czekalla—who cut his teeth at IDEO--was also the CDO and co-founder of NudeAudio, a Bluetooth speaker brand. Riering-Czekalla also designed the Robin, a cloud-integrated Android smartphone produced by startup Nextbit.
The aesthetic of Riering-Czekalla's work certainly seems to match Apple's. What we're wondering is, given his credentials, if he's meant to represent design at the C-suite level at Apple. The company notably did not, or perhaps could not, replace Jony Ive since his departure in 2019.
In any case, here's a video of Riering-Czekalla offering his take on the role of design, vis-à-vis Molekule:
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It looks nice, has good story but it does seem to oversell itself.