Attention logo lovers: Taschen has released Logo Beginnings, a must-have reference/coffee table book documenting the birth of the logo era.
The 432-page tome contains examples that are still relevant today. "Global brands such as Rolex, BMW and Louis Vuitton are still using logos designed over 100 years ago," the company writes.
Logo Beginnings is a sort of prequel book to their Logo Modernism, which covered logos from 1940 to 1980. This one goes back further in time.
"This book goes into the origins of modern trademarks and gathers over 6,000 logos from the mid-1800s to 1940. This is Jens Müller's extensive complement to Logo Modernism and a must for those interested in branding and its influence."