Mariana Amatullo, (vice president and director of Designmatters at the Art Center College of Design), just wrote a long article on Design21 outlining the project's philosophy and ambition, that is recommended reading for anyone interested in serious games.
In a recent email to me, she said: "Our hope [...] is that the paradigms for communication created by this project can test the efficacy of different communications approaches in a contemporary media environment, and provide a blueprint for vitally needed mitigation efforts elsewhere in the world."
The project is, in my opinion, also particularly strong and commendable, because of the thoroughness with which it has been prepared, and the sense of civic engagement that drives the people behind it.
Mark Vanderbeeken is a senior partner at Experientia, an international experience design consultancy, based in Turin, Italy. He is also the author of the successful experience design blog Putting People First. Mark is a specialist in visioning, identity development and strategic communications and worked in Italy, Denmark, the USA and Belgium. He was communications manager of Interaction Design Institute Ivrea, European communications coordinator for the World Wide Fund for Nature (or WWF), marketing director of Gwathmey Siegel & Associates Architects (USA) and chief press officer of Antwerp 93, Cultural Capital of Europe (Belgium).