Copenhagen/Tokyo-based industrial designer Erina Caldeira designed these measuring cups to be easier to read:
"A measurement cup that is easy to measure from any angle, with a measurement line on the entire border. The tip of the spout is thin, making it easy to pour and prevent dripping. There are no corners on the inside, so it is easy to wash, and the spout does not touch the table when turned upside down, so it is easy to dry and hygienic."
The microwave-safe cups are in production by Japanese housewares brand Marna, with the 200mL-size retailing for ¥968 (USD $7), and the 500ml size going for ¥1,408 (USD $10).
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Beautifully designed but a truly epic fail—a triumph of great design over functionality, and a product of a designer working with no eye for the practical. A cup contains 237 ml, not 200. The markings for a cup on this lovely and readable piece of equipment are off by 15%. In baking especially but also in some other forms of cooking, being 15% short would be fatal to a recipe. I am amazed that this has made it to market.
Great to see the comments back here!
I am surprised that the comment I made last week, about the negligence of the designer in not ensuring reasonable accuracy in the markings, is not visible.
I'm seeing the comment.
Beautiful design and of course it’s easier to read. It doesn’t have any unnecessary fl oz markings!