Japanese spa chain Goku no Kimochi has developed a machine-washable, user-configurable blanket based on udon noodles.
"The temperature can be adjusted comfortably at any time. If you feel hot, unfold the noodles, and if it's cold, close the noodles."
"The lace in the photo is included. Perfect for adjusting the temperature in summer and autumn. In winter, blankets can be used instead of lace."
They also note that you can easily read in bed while still keeping your arms warm. This might be the only reason I'd consider one of these kooky things.
The company claims they've sold 110,000 units, and that a further 480,000 customers are on a waiting list.
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Design brief: Custom-design, prototype, manufacture and deliver an updated, full store fixture package to 800 + stores across the US.
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