Spanish kitchenware manufacturer Lékué has a very different take on measuring spoons. Rather than having one for each size, they've designed a singular spoon with a slider:
The measuring cup, which the spoon nests within for storage, is more conventional: Fill until you hit the colored portion, that's a half-cup. Filling it up to the top is a full cup.
The cup and spoon are sold as a set, and run $13.
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The spoon is not new or innovative as I've had one for a while. A simple search in Amazon for "adjustable measuring spoon" yields dozens of similar designs.
I don't see how the measuring cup is any different than a normal measuring cup,... except its far more limited with only "full" or "half full" measurements.... so it's actually worse than a standard measuring cup. Is this supposed to be an example of good or bad (redundant) design?
The general idea is at least a century old. https://www.pinterest.ie/pin/vintage-adjustable-measuring-spoon-dry-and-powdered-goods-14--441141725994369213/ many others on the market. Also in tubular form, where the piston squeezes out hard-to-dispense materials like peanut butter.