Designers at OF Packaging realized that if you make a 2D shape into 3D, it's easier to recycle (easier for the scanning machines at material recovery facilities to detect). Thus their Roll 'n' Recycle packaging design:
These Flip-It devices turn top-spout bottles into bottom-spout, so gravity will let you get the last drop of product.
This Sanizone tool was designed because yogurt packaging is difficult for those with arthritis to open.
Ugliest package design of the year might go to A$AP Rocky's new whisky brand, with included plastic cups that are meant to mate with both ends of the glass bottle.