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Article about the making of

By Steve Portigal - April 14, 2003

in Object Culture

Article about the making of the Honda "Cog" ad blogged here very recently. The crew resorted to placing bets on which part of the sequence would go wrong. Invariably it was the windscreen wipers. When the final, 606th take eventually succeeded, there was a stunned silence around the Paris studio. Then, like shipwrecked mariners finally realising that their ordeal was at an end, the team broke into a careworn chorus of increasingly defiant cheers and hurrahs.

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