Dante's Inferno, based on the medieval epic poem The Divine Comedy by Dante Alighieri, is now about to become a video game.
The dark 14th Century fiction gave birth to the Tuscan Italian dialect and is widely considered the work that has defined the Western world's contemporary conception of hell and purgatory. The poem tells the tale of Dante who journeys through the twisted, menacing nine circles of hell in pursuit of his beloved Beatrice.
Mark Vanderbeeken is a senior partner at Experientia, an international experience design consultancy, based in Turin, Italy. He is also the author of the successful experience design blog Putting People First. Mark is a specialist in visioning, identity development and strategic communications and worked in Italy, Denmark, the USA and Belgium. He was communications manager of Interaction Design Institute Ivrea, European communications coordinator for the World Wide Fund for Nature (or WWF), marketing director of Gwathmey Siegel & Associates Architects (USA) and chief press officer of Antwerp 93, Cultural Capital of Europe (Belgium).