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First look at the Objectified trailer

By Rain Noe - January 5, 2009

Gizmodo's got first crack at Gary Huswit's Objectified trailer, the movie that will hopefully do for ID what Helvetica did for graphic design. The 90-second spot features Jonathan Ive, Naoto Fukusawa, Dieter Rams, IDEO, Smart Design, and others. Click here to check it out. thanks john!

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First look at the Objectified trailer

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Rain Noe

I’m a lapsed industrial designer. I was born in NYC and figured I’d die there, but a few years ago I abandoned New York to live on a farm in the countryside with my wife. We have six dogs.