Given the importance of creativity and innovation to Europe's economic and social well-being, the EU has decided to designate 2009 as the European Year of Creativity and Innovation.
"Creativity is often associated solely with artists and fine arts, whereas innovation is often thought to be about technological progress in manufacturing only. The European Year of Creativity and Innovation allows us to look at these concepts from different angles," reflected European Commission Vice-President Günter Verheugen, responsible for Enterprise and Industry policy.
"The challenges that Europe and other parts of the world are facing today are tremendous - climate change, poverty, globalisation and the current economic slowdown, just to mention a few. Tackling these complex challenges will require new knowledge as well as new approaches to combining existing knowledge and finding holistic solutions," he added.
"The European Year of Creativity and Innovation will influence the policy debate and encourage co-operation between policy-makers and enterprises on how to harness the creative potential of humans for economic and societal purposes," explained Verheugen.
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