Chris Anderson has an article today in the Wall Street Journal about an economy based on free goods and services online.
But as Luca De Biase (chief editor of Nova, the innovation section of the Italian business newspaper Il Sole 24 Ore) points out: it is not the gift economy Anderson talks about. It is an economy of services that few pay for but many use.
Mark Vanderbeeken is a senior partner at Experientia, an international experience design consultancy, based in Turin, Italy. He is also the author of the successful experience design blog Putting People First. Mark is a specialist in visioning, identity development and strategic communications and worked in Italy, Denmark, the USA and Belgium. He was communications manager of Interaction Design Institute Ivrea, European communications coordinator for the World Wide Fund for Nature (or WWF), marketing director of Gwathmey Siegel & Associates Architects (USA) and chief press officer of Antwerp 93, Cultural Capital of Europe (Belgium).