Industrial design consultancy Whipsaw is the go-to designer for Aristocrat, a manufacturer of gaming machines. As the firm explains:

Each year, several new machine designs are introduced to the market. Featured here are Helix, Arc, Flame, and Edge X. Each product fills a market niche ranging from entry-level to deluxe large-game format, and each currently leads their category. Whipsaw has provided a long-term design strategy for Aristocrat which includes analytical research, development of exciting concepts with strong form, finish and lighting effects, comfortable human factors, and sensible manufacturing strategies."

HELIX

An instant classic and bestseller, Helix was the first machine to offer infinity-edge displays that float on a cloud of light.

ARC

Standing nine feet tall, ARC is audacious, monumental, and revolutionary. Our goal was to create a mind-blowing machine presence without compromising ergonomics. Since its introduction, ARC has become a sensational market hit and a popular player destination.

FLAME

Elegant, minimal and seamless, Flame incorporates a single "S"-curved 55? display.

EDGE X

The first two-player machine with full glass play deck and twin 43? curved displays to make players feel like they're inside the game.

Our objective for Aristocrat is to always create sophisticated and elegant designs that are exciting and emotional for the gaming market. As a result, Aristocrat has elevated the industry standard with good design, they have witnessed substantial sales growth, and they are now ranked among the top three gaming companies in the world. Since our partnership, Aristocrat has won dozens of prestigious game design and innovation awards.

See more of Whipsaw's work here.