City dwellers never have enough storage space, and cookware manufacturer All Clad wanted a line that would address this. They turned to NYC-based industrial design consultancy Curve ID. As Curve explains:
"All Clad's 'Essentials' product range targets cooking lovers with limited storage space in their kitchen. This challenge required us to analyze the lifestyles of many future All Clad customers, and we visited city dweller's homes and apartments in order to understand their cooking needs and define what their ultimate range of cookware would look like."
"Based on our research, we identified 10 essential items that can tackle a wide variety of recipes. Next, we embraced the challenge of carefully designing these 10 items so they could be stored as compactly as possibly without compromising their cooking performance."
"Through several rounds of prototypes and design iterations, we developed a consistent design language that unifies the whole product range and maintains All Clad's brand identity."
"The final product is a clever solution that allows you to cook, serve, clean and store with ease."