Nothing is a new commercial creative agency formed by Michael Jansen and Bas Korsten that has just opened its doors in Amsterdam.
The Nothing team took the idea behind the company name (taking nothing and turning it into something) as the starting point for the physical design of the office; which included creating walls, signage, beams, tables, shelving and even a set of stairs out of cardboard.
Mark Vanderbeeken is a senior partner at Experientia, an international experience design consultancy, based in Turin, Italy. He is also the author of the successful experience design blog Putting People First. Mark is a specialist in visioning, identity development and strategic communications and worked in Italy, Denmark, the USA and Belgium. He was communications manager of Interaction Design Institute Ivrea, European communications coordinator for the World Wide Fund for Nature (or WWF), marketing director of Gwathmey Siegel & Associates Architects (USA) and chief press officer of Antwerp 93, Cultural Capital of Europe (Belgium).