No discussion of change affecting consumers could ignore what Mr. Howe called the "Tropicana debacle"--the recent decision by a unit of PepsiCo to abandon a major package redesign for Tropicana orange juice after shoppers vociferously complained.
"The testing we've done has been incredibly positive," Mr. Howe said of the Syfy name, reading what he described as a comment from one participant: "If I were texting, this is how I would spell it."
Allan Chochinov is a partner of Core77, a New York-based design network serving a global community of designers and design enthusiasts, and Chair of the new MFA in Products of Design graduate program at the School of Visual Arts in New York City. Allan lectures around the world and at professional conferences including IDSA, AIGA and IxDA, has been a guest critic at various design schools in including Yale University, IIT, Carnegie Mellon, Ravensbourne, RMIT, University of Minnesota, Emily Carr, and RISD. He has moderated and led workshops and symposia at the Aspen Design Conference, the Rockefeller Center at Bellagio, Compost Modern, and Winterhouse, and is a frequent design competition juror. Prior to Core77, his work in product design focused on the medical, surgical, and diagnostic fields, as well as on consumer products and workplace systems. He has been named on numerous design and utility patents and has received awards from The Art Directors Club, I.D. Magazine, Communication Arts, and The One Club.