One of the activities of the U.S. National Design Policy Initiative is to create a video with US design CEOs advocating the importance of design and design policy to US democratic governance and economic competitiveness. But being down for the People, I feel that it should not just be C-levels who are represented.
So we are seeking the People (US and Internationally) to upload short (less than 2 minute) videos addressing these four questions:
1. What role does design play in US economic competitiveness?
2. What role does design play in the US democratic governance?
3. In what specific ways, would a national design policy further enable design to play those roles?
4. What would you pledge to do to help design play that role?
Art Direction: For consistency, we ask that you film on a plain white background (with semi-decent lighting). I've found that setting up a white board behind me as I face the window during early sunrise or sunset creates beautiful light. Upload the video here (youtube) or here (facebook)
[on behalf of Dori Tunstall, Initiative Organizer]
Niti Bhan focuses on offering strategic insight for growth opportunities and revenue generation in the rapidly evolving interstitial space between design and business. Her 15 years of experience include employers such McCann Erickson Worldwide, Hewlett Packard India, The Second City and most recently, the Institute of Design. She is an engineer and an MBA whose most significant achievement in the field of design has been dropping out of two graduate design programs on two continents in two centuries - the National Institute of Design, Ahmedabad and the Institute of Design, Chicago. Her areas of interest are business intelligence and trends, business strategy as well as creating a compelling user case for design as force for increasing value.