Gadi Amit, president of the San Francisco strategic design studio NewDealDesign, wrote a controversial piece on Fast Company, asking us to 'just say no to innovation'.
Promoted as the "in" word in design circles in recent years, 'innovation' has become a mantra devoid of meaning. Glorified by the likes of Bruce Nussbaum of BusinessWeek and David Kelly [sic] of IDEO, "innovation" blurs the boundaries between the worlds of engineering and design. It devalues the real strength of industrial design by forcing an analytical structure over the process of developing a non-analytical design. Similarly, it makes engineering play design, while over-selling its value in defining the "right design".
Mark Vanderbeeken is a senior partner at Experientia, an international experience design consultancy, based in Turin, Italy. He is also the author of the successful experience design blog Putting People First. Mark is a specialist in visioning, identity development and strategic communications and worked in Italy, Denmark, the USA and Belgium. He was communications manager of Interaction Design Institute Ivrea, European communications coordinator for the World Wide Fund for Nature (or WWF), marketing director of Gwathmey Siegel & Associates Architects (USA) and chief press officer of Antwerp 93, Cultural Capital of Europe (Belgium).