"In a spare one-room office at Nasa's Silicon Valley campus, a small band of futurists is plotting to save the world. The means are not a revolutionary technology or a new world order (though both may be byproducts). Rather, a new, pseudo-academic institution called Singularity University is going to solve our grand challenges: poverty, hunger, energy scarcity and climate change. Among others. Through a combination of techno-optimism, wide-eyed idealism and belief in the perfectibility of human beings, these well-connected geeks are creating an institution meant to legitimise their most extreme thinking."
Mark Vanderbeeken is a senior partner at Experientia, an international experience design consultancy, based in Turin, Italy. He is also the author of the successful experience design blog Putting People First. Mark is a specialist in visioning, identity development and strategic communications and worked in Italy, Denmark, the USA and Belgium. He was communications manager of Interaction Design Institute Ivrea, European communications coordinator for the World Wide Fund for Nature (or WWF), marketing director of Gwathmey Siegel & Associates Architects (USA) and chief press officer of Antwerp 93, Cultural Capital of Europe (Belgium).