Have you ever wondered how the Nielsen Company compiles their TV ratings? That's right, by giving people the fugly People Meter above to record their viewing habits.
If the set-top box looks dated, that's because it is--it dates back to 1987. Yet as simple as it looks to operate, a recently Nielsen probe found that "people [are] not pushing the buttons properly," which has been setting TV ratings off by an estimated 8%.
So while people first thought TV ratings were down because we were all on the internet, now we know ratings are down because we're too dumb to push buttons properly. Man--are advertisers sure they want to reach us?