It wasn't all that long ago that light bulbs looked like this:
Now, this is the state-of-the-art:
That's the Star Bulb, by Chinese lighting technology company Moonside Design. The linear, illuminated elements you see are the chip-on-board (CoB) LEDs, whereas the square thingies, of which there are 96, are adjustable full-color LEDs.
The idea being that this bulb can put out multiple colors at the same time.
The lights can even be animated. For my tastes, it's a bit extreme for a domestic environment, but would probably be desirable for event spaces and bars.
Here's how you adjust the thing:
The pricing is also more in line with a commercial environment: These start out at $37 a pop, with slight discounts available if you purchase in bulk.
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ah, okay
Children and gamers