The Royal College of Art's Industrial Design Engineering is looking for a new moniker; they're thinking of switching it to Innovation Design Engineering. Why?
'Industrial design has changed dramatically over the past 20 years,' says [designer Miles] Pennington. 'We are no longer approaching design as a purely object-orientated activity. The experience, system, service offering - indeed, everything around and supporting the product proposition - is now within the designer's influence.'
Miles Pennington is the new IDE department head and co-founder of the UK's Design Stream product/packaging consultancy.
via design week uk