Humin is a programme developed for Flemish SMEs and start-ups that creates competitive advantage through people-centred innovation. Sponsored by Limburg/Genk, Design Region Kortrijk, and FlandersInShape, Humin puts design at the heart of every business, enabling Flemish managers to become more effective and more successful. The focus of the programme is on understanding the people who use an organisation's products and services, using design methods to translate these insights into tangible, bottom line benefits for business.
Over the next two years, Humin will have 1.4 million Euro available to connect businesses and designers, providing innovation tools and methods to SMEs and innovation training to designers. Through intensive workshops and one-on-one interventions, designers will coach organisations in the skills necessary to identify opportunities for innovation within their businesses. They will then help their clients to develop these insights into new products and services through design.
Mark Vanderbeeken is a senior partner at Experientia, an international experience design consultancy, based in Turin, Italy. He is also the author of the successful experience design blog Putting People First. Mark is a specialist in visioning, identity development and strategic communications and worked in Italy, Denmark, the USA and Belgium. He was communications manager of Interaction Design Institute Ivrea, European communications coordinator for the World Wide Fund for Nature (or WWF), marketing director of Gwathmey Siegel & Associates Architects (USA) and chief press officer of Antwerp 93, Cultural Capital of Europe (Belgium).