I don't mean that everybody has to be a great designer, but everyone has to be literate in it. In the same way I consider it up there with numeracy. That is, to be in business, let alone to be a fully-functioning member of a democratic society, you have to be numerate, you have to know a little math. I think the same thing is true now about design thinking: You don't have to be a great designer, but you have to be design-literate. I think the capacity to explain what design is, to show what design is, to tell stories about design, to educate people about design, does a hugely important service. It's actually helping designers by educating their clients for them.
One way to educate your clients? Pink talks about keeping a design journal, which he uses as a way to sketch out examples of good and bad design that he encounters throughout the day. But is it a Moleskine, we wonder?
Pink will be headlining Dwell on Design, on June 26-28 in LA, and Core77 readers can save $15 on Exhibition Plus with DWELL8B and $50 on Dwell Conference Plus with DWELL987M. Register at dwellondesign.com.