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An Alarm Clock with the Simplest Shut-Off Mechanism

Flip, by industrial design firm DesignWright

By Rain Noe - April 30

in Object Culture

Here's a wonderful piece of physical design from industrial design studio DesignWright. The London-based firm created this Flip Alarm Clock, which has no pesky "off" button to fumble for. Instead you simply flip it over. (The display flips too, obviously.)

The large letters leave no ambiguity as to whether you remembered to set the alarm or not.

The Flip is in production by Paris-based design brand Lexon. They offer the Flip in three flavors: Mini, Classic (both rubberized) and Premium (with an aluminum finish).

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Roy Jebiv

2 days ago

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Love my Lexon devices. Super playful and obviously well designed

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Christian Lockenwitz

2 days ago

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And to snooze?
Hmm, just another novelty item here, I think.
Imho, the main pain point of most standalone alarm clocks is the UI, specifically when setting time and alarms. That and the sound they make when they go off. Until someone solves these well I'm sticking with my phone.

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Juan Cano

2 days ago

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Great design, super clever but... 10 years too late? Who uses an alarm clock?

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- Stevie VanBronkhorst
  
  Juan Cano
  
  20 hours ago
  
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  I am thinking you mean "doesn't everyone use their phone?"
  
  In the past I'd had a something of a social media addiction and was ruining my sleep staring at my phone at night, tricking my brain into thinking it was daytime. So I bought a real clock radio and charged my phone in the kitchen. It helped my mental health and my fatigue issue a lot!
  
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Daniel Jordache

3 days ago

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Braille or some other tactile indicator would have been a nice feature.

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