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Faber-Castell's Designey E-Motion Line of Pens (and Pencil)
The mass-market company has a spot in the luxury market
Faber-Castell is an unusual company in that they produce for both the mass-market and the luxury market, under the same brand name. As one of the world's largest producers of writing utensils, the German company is well-known in schools and art supply stores for their affordable pencils; yet their E-Motion Fountain Pen, at $200, goes above and beyond their pedestrian fare.
Made of black anodized aluminum, the pen's barrel is adorned with a guilloche finish. (This is essentially the finer, more manufacturing-intense version of knurling. The former is done by engraving, whereas the latter is achieved by pressing a patterned tool against the workpiece.)
The spring-loaded clip recalls the gesture lines of a sports car.
Overall, the "dynamic shape" of the design "stirs passion," according to the company. "The look and feel of the masculine aluminium barrel with its guilloche pattern mesmerises pen-connoisseurs."
The E-Motion line also includes a capped rollerball ($200), a twist mechanism mechanical pencil ($175) and a twist mechanism ballpoint pen ($132).
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Comments
The curvy clip throws everything off and looks dated. The rest of the pen is nice.
The eMotion line was originally available only with wonderfully tactile pearwood barrels. In comparison, this version is, well, incapable of eliciting emotion of any kind.