We live in an interesting, some might say gluttonous, era of product development. In addition to the seemingly daily invention of new EDC objects, any given product design has multiple competitors' offerings to choose from. On top of that, both startups and established companies regularly seek to re-invent and re-design existing objects in the name of optimization.

On that latter note, take the nail clipper. Most of us take them for granted, if we think about them at all. But Canadian startup Khlip reckoned they could improve the ergonomics and reversed the leverage arrangement.

The Griff rotating nail clipper, by Japanese industrial designer Yoshita Moritaka, is also designed with ergonomics in mind.

Now a startup called EDJY jumps into this market with both reversed leverage and a re-thought blade arrangement. While the Khlip and Griff designs do demonstrate some ergonomic advantage, particularly for those with compromised grip strength, EDJY's claim is a bit harder to swallow: Their cutting technique, they say, results in "Smoother, healthier nails."

Most nail clippers have two blades in a jaw arrangement. EDJY's eponymous product features just a top blade, with an anvil arrangement at the bottom.

The company claims this set-up "cuts, not crushes" fingernails, "leaving them with a flawlessly smooth edge." (Sincere question: Are jagged nails a problem for many? I don't pay much attention to mine.)

Standard results

EDJY results

They do claim that the leverage arrangement "requires 250% less force to cut through your nails," which would be an improvement for the elderly or those with grip issues.

The nail clippings are captured within the body of the clippers. While that's not a unique feature, with multiple manufacturers offering a collection-bin-style design, the Khlip and Griff designs lack this.

The EDJY is made in the U.S.A. and runs $16.50.