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Craighill Improves the UX of the Key Ring
An industrial designer is supposed to notice the details of existing objects—especially the ones that annoy us. Brooklyn-based product company Craighill's Rope Split Ring does away with the key hassle of a key ring by adding a tiny tab that makes all the difference:
Here company founder and ID'er Hunter Craighill explains his thought process. Short, explanatory videos like this—where he also explains how they thought about the manufacturing process--should be mandatory viewing in ID school:
The Rope Split Ring runs $38.
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Comments
A common split key ring runs about $2. It's silly to compare the two objects if one costs more than 10x the other. I can buy a top-end Petzl climbing carabiner for $25 that holds a car and has magnetic locking feature..... I'm all about good industrial design but this is some overpriced nonsense.
Not exactly. It caters to the EDC crows, toys for boys, the blingier the materials and execution, and price, the better.