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Craighill Improves the UX of the Key Ring
An industrial designer is supposed to notice the details of existing objects—especially the ones that annoy us. Brooklyn-based product company Craighill's Rope Split Ring does away with the key hassle of a key ring by adding a tiny tab that makes all the difference:
Here company founder and ID'er Hunter Craighill explains his thought process. Short, explanatory videos like this—where he also explains how they thought about the manufacturing process--should be mandatory viewing in ID school:
The Rope Split Ring runs $38.
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Comments
A common split key ring runs about $2. It's silly to compare the two objects if one costs more than 10x the other. I can buy a top-end Petzl climbing carabiner for $25 that holds a car and has magnetic locking feature..... I'm all about good industrial design but this is some overpriced nonsense.