There is a great conversation happening about the new Audi TT concept on the Core77 Boards — add your TTwo cents on the latest version of the perennial designer touchstone...

A couple of enlightening quotes from Audi's Chief Creative Officer on the new concept:

Massimo Frascella: "That's true. In 1998, when the first Audi TT arrived at a dealership in Turin, I took a day off work to just look at the car in peace. I was there for hours, looking at the car from every angle, touching every surface. The staff probably thought I was crazy. But for me, the TT was more than just a car. It was a message: you don't need to shout to be heard. You don't need excess to make a statement. You just need clarity. And, more importantly, the courage to follow it."

Massimo Frascella: "Radical simplicity is at the heart of our approach. We achieve clarity by reducing everything to the essential. We live in a world that is often shrill, fast-paced, and overloaded. Almost everything is overdone. The danger of losing your way is greater than ever. Our responsibility is to be better and do what really matters. And the outcome always has to be an emotion."

Photos and Quotes courtesy of Audi

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