In 1999, Evan Solida was a junior in college studying industrial design and "searching for that one portfolio piece to make me standout from the hundreds of applicants of junior design jobs while first being out of school:"
I was presented with a project sponsored by RCA (Thomson Consumer Electronics) of Indianapolis. The basic premise was to utilize a new technology coined the "silicon-eye," which, in short, was a very small circuit that could recognize objects. Hmmm...how very interesting.
And with that, the Cerevellum, a digital bicycle mirror, was born. The system works by having a small camera lens attached to the seatpost of a bicycle facing reward. The image is then transmitted to a handlebar-mounted display via a small camera. The resulting image is then flipped horizontally so it shows itself just as how a normal mirror would. As it uses progressive-scanning for the display, the resulting image is not adversely affected by road vibration.
Solida graduated and got a design job working for a company in Chicago, but spent the ten years since developing the Cerevellum on the side, setting up a dedicated LLC for the project. Click here to read his six "Things I wish I knew beforehand" tips for how to bring a product to market.
via product design hub