"Four out of five Europeans say that they consider the environmental impact of the products they buy reveals a Eurobarometer survey published today. Environmental consideration was highest in Greece where more than 9 in 10 of those surveyed said the impact of a product on the environment plays an important aspect in their purchasing decisions. In the same survey Europeans were evenly divided about claims by producers on the environmental performance of their products while nearly half thought that a combination of increased taxes on environmentally-damaging products and decreased taxes on environmentally-friendly products would best promote eco-friendly products. There was also strong support for retailers to play a role in promoting environmentally-friendly products and for mandatory carbon labelling."
Mark Vanderbeeken is a senior partner at Experientia, an international experience design consultancy, based in Turin, Italy. He is also the author of the successful experience design blog Putting People First. Mark is a specialist in visioning, identity development and strategic communications and worked in Italy, Denmark, the USA and Belgium. He was communications manager of Interaction Design Institute Ivrea, European communications coordinator for the World Wide Fund for Nature (or WWF), marketing director of Gwathmey Siegel & Associates Architects (USA) and chief press officer of Antwerp 93, Cultural Capital of Europe (Belgium).